The VURV Health Story
We believe in revolutionizing healthcare access through transparency and affordability.
Founded in response to the growing frustration with traditional healthcare systems, VURV Health emerged with a bold vision to transform how people access and understand their healthcare options. We believe everyone deserves clear information about costs, quality, and availability of healthcare services.
Our innovative technology platform connects patients directly with providers, eliminating unnecessary intermediaries and reducing costs while maintaining the highest standards of care. By leveraging technology and data, we've created a seamless experience that puts patients first.
Since our founding, we've helped thousands of individuals and families find affordable healthcare solutions without compromising on quality. Our community of healthcare partners continues to grow, creating a network of trusted providers committed to transparency.
Our Mission
1
Affordable Healthcare
Making healthcare more affordable for everyone through proprietary technologies. Our innovative cost-reduction algorithms and streamlined service delivery models eliminate unnecessary administrative expenses. By leveraging data analytics and AI-driven solutions, we've created a system that passes significant savings directly to patients without compromising on quality of care.
2
Transparent Pricing
Simplifying access to transparent healthcare pricing for common wellness issues. We believe patients deserve to know exactly what they'll pay before receiving care. Our platform provides clear, upfront pricing information for thousands of procedures and services, empowering consumers to make informed healthcare decisions based on both quality and cost considerations. This transparency eliminates surprise bills and hidden fees that have long plagued the healthcare system.
3
Digital Front Door
First true digital access to multiple healthcare services across America. Our comprehensive platform serves as a single entry point to a vast network of qualified providers, specialists, and wellness resources. We've created an intuitive digital ecosystem where patients can search, compare, schedule, and manage all their healthcare needs in one place. This technology-first approach removes traditional barriers to healthcare access, making quality care available to all Americans regardless of location or socioeconomic status.
Meet the Founders
Our leadership brings together decades of experience in healthcare, technology, and business operations. United by a shared vision to transform healthcare accessibility, our founding team drives VURV Health's mission forward with passion and purpose.
Drew Golden
Co-Founder / CEO
Drawing on a legacy in healthcare and hands-on experience across the US healthcare industry for over 25 years, Drew now dedicates his expertise to crafting exclusive pricing and deal models tailored specifically for our VURV Health members and their families.
Justin Hayward
Co-Founder / COO
Justin's extensive 30-year journey shaping and enhancing user-centric technology and digital marketing across Europe and the US culminates in tailored, cutting-edge solutions that address the challenges faced by VURV Health members within the healthcare landscape.
Why Us?
Everyone has an understanding of the current US healthcare system's fundamental flaws and for us, it's the reason why VURV Health exists, it instilled a passion for creating meaningful change.
We identified a critical gap in the market: the lack of simplicity and transparency in healthcare pricing and accessibility.
Our mission evolved beyond simply creating a business—we set out to build a movement that would democratize healthcare access and empower patients. We believe that everyone deserves clear information about their healthcare options without hidden costs or confusing jargon.
With our patented proprietary technology, we continue to consistently challenge the status quo and advocate for those disadvantaged by healthcare's current state.

VURV is NOT insurance coverage and does not meet the minimum creditable coverage requirements under the Affordable Care Act or Massachusetts M.G.L. c. 111M and 956 CMR 5.00. VURV is not a Discount Medical Plan Organization (DMPO). VURV provides a technology which aggregates third-party medical and health networks and facilitates discounts only at the offices of pharmacy, dental, vision and alternative health care providers contracted with VURV’s partner medical and health networks. Paid Members are entitled to receive a partial reimbursement of membership fees, less an Administration and Platform Fee if membership is canceled within the first 7 days after the effective date provided there has been no undertaking of a Virtual Primary Care, Telehealth or Mental Health visit, and is required to follow the cancellation steps provided in our Terms and Conditions. Discount Plan Organization: New Benefits, Ltd., Attn: Compliance Department, PO Box 803475, Dallas, TX 75380-3475, 800-800-7616. Please review our Terms and Conditions in full. VURV is not available in UT, VT, & WA and any jurisdiction where our services and/or Terms and Conditions are prohibited by law.
The Transparent Healthcare Company
Copyright © 2025 VURV Inc. | Healthcare technology designed in California.