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The VURV Health Story
We believe in revolutionizing healthcare access through transparency and affordability.
Founded in response to the growing frustration with traditional healthcare systems, VURV Health emerged with a bold vision to transform how people access and understand their healthcare options. We believe everyone deserves clear information about costs, quality, and availability of healthcare services.
Our innovative technology platform connects patients directly with providers, eliminating unnecessary intermediaries and reducing costs while maintaining the highest standards of care. By leveraging technology and data, we've created a seamless experience that puts patients first.
Since our founding, we've helped thousands of individuals and families find affordable healthcare solutions without compromising on quality. Our community of healthcare partners continues to grow, creating a network of trusted providers committed to transparency.
Our Mission
1
Affordable Healthcare
Making healthcare more affordable for everyone through proprietary technologies. Our innovative cost-reduction algorithms and streamlined service delivery models eliminate unnecessary administrative expenses. By leveraging data analytics and AI-driven solutions, we've created a system that passes significant savings directly to patients without compromising on quality of care.
2
Transparent Pricing
Simplifying access to transparent healthcare pricing for common wellness issues. We believe patients deserve to know exactly what they'll pay before receiving care. Our platform provides clear, upfront pricing information for thousands of procedures and services, empowering consumers to make informed healthcare decisions based on both quality and cost considerations. This transparency eliminates surprise bills and hidden fees that have long plagued the healthcare system.
3
Digital Front Door
First true digital access to multiple healthcare services across America. Our comprehensive platform serves as a single entry point to a vast network of qualified providers, specialists, and wellness resources. We've created an intuitive digital ecosystem where patients can search, compare, schedule, and manage all their healthcare needs in one place. This technology-first approach removes traditional barriers to healthcare access, making quality care available to all Americans regardless of location or socioeconomic status.
About Us
At VURV Health, we believe that access to quality healthcare should not be a privilege — it should be a right. Yet for far too many families, traditional insurance has become unaffordable, confusing, and out of reach. That’s why we built VURV: to change the way people experience healthcare by making it simpler, smarter, and far more affordable.
Our story begins with a simple question: What if healthcare could work like everyday life — transparent, on-demand, and easy to use? With decades of experience in healthcare, technology, and business operations, our leadership team came together with a shared mission: to give individuals, families, and businesses access to the kind of benefits once reserved only for large corporations.
VURV Health brings together best-in-class partners across telehealth, primary care, mental health, prescriptions, vision, dental, and alternative medicine — all in one place. Through our patented, proprietary platform and exclusive deal structures, we’re able to provide our members with the same level of care and coverage options as traditional plans, but at a fraction of the cost. Families who join VURV save thousands of dollars a year compared to insurance — often more than $6,900 annually — while still gaining access to the doctors, providers, and services they trust.
But more than just numbers, VURV is about people. It’s about the single parent who needs affordable virtual primary care. It’s about the small business owner who wants to take care of their team without breaking the bank. It’s about the everyday family that deserves peace of mind when it comes to their health. Our mission evolved beyond simply creating a business—we set out to build a movement that would democratize healthcare access and empower patients. We believe that everyone deserves clear information about their healthcare options without hidden costs or confusing jargon. Simply put, we continue to consistently challenge the status quo and advocate for those disadvantaged by healthcare's current state.
Our founder, Drew Golden, has spent over 25 years inside the healthcare system, negotiating deals, building networks, and seeing firsthand how broken the system has become. Today, his focus — and our company’s purpose — is to flip that system on its head by creating innovative pricing models and partnerships that deliver real savings to our members.
We know we cannot fix everything that’s wrong with healthcare. But we can change what’s possible for our members. And every day, that’s what drives us.
VURV Health — Healthcare, simplified. For everyone.
VURV is NOT insurance coverage and does not meet the minimum creditable coverage requirements under the Affordable Care Act or Massachusetts M.G.L. c. 111M and 956 CMR 5.00. VURV is not a Discount Medical Plan Organization (DMPO). VURV provides a technology which aggregates third-party medical and health networks and facilitates discounts only at the offices of pharmacy, dental, vision and alternative health care providers contracted with VURV’s partner medical and health networks. Paid Members are entitled to receive a partial reimbursement of membership fees, less an Administration and Platform Fee if membership is canceled within the first 7 days after the effective date provided there has been no undertaking of a Virtual Primary Care, Telehealth or Mental Health visit, and is required to follow the cancellation steps provided in our Terms and Conditions. Discount Plan Organization: New Benefits, Ltd., Attn: Compliance Department, PO Box 803475, Dallas, TX 75380-3475, 800-800-7616. Please review our Terms and Conditions in full. VURV is not available in UT, VT, & WA and any jurisdiction where our services and/or Terms and Conditions are prohibited by law.
The Transparent Healthcare Company
Copyright © 2025 VURV Inc. | Healthcare technology designed in California.